Auditory Marketing and its advantages

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Auditory marketing or audio marketing is nothing more than taking advantage of the power of sounds and music to promote our brand.

How many times have you noticed that you were unconsciously humming the melody of that commercial you saw days ago? How many songs from commercials can you still remember clearly even if they are from many years ago? With just these two examples you have a more than clear example of the power of audio marketing to promote a brand. And the fact is that music stays in our memory much longer than you imagine.

Many experts say that information can be conveyed much more easily and directly through audio than through text. And it is true that audio has an impressive power. You could make a video where you don't say anything, just show images or text, but where you put acoustic effects in accordance with the message you want to convey, and it is certain that it will penetrate deeper, offering the user a whole sensory experience.

One of the biggest benefits of this type of marketing is that it helps the brand to be remembered. However, this is not the only advantage. Below, we present some of the advantages of auditory marketing.

Auditory marketing or audio marketing induces emotions
Music has a special power, there is no doubt about that. Many times, even if we don't understand engineering directors email list the lyrics of a song, music is able to transmit joy, sadness, nostalgia, etc.

Its rhythm moves you
Although auditory marketing or audio marketing may sound like something very modern, the reality is that it has been used for a long time. Sometimes in supermarkets the music is very rhythmic when they are full, but it is slower when they are empty. Thanks to music we manage to make the flow of people go more or less quickly.

Sense of belonging
Sound is also very effective in generating a sense of belonging. Just think of football team anthems.

Learn more about experiential marketing and the five types of marketing that will change the way you approach promoting your brand.


Auditory marketing or audio marketing enhances your imagination
Music can teleport you to other worlds. For example, imagine you are in a travel agency. It can evoke the destination for you if you listen to music from that place.

Segmentation
By choosing a song you can also get closer to your target audience . For example, a rock song always relates to a younger audience and classical music to an older age ratio.