Qualitative and quantitative research methods

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In addition to financial and economic calculations, it is important to take into account other factors:

Quantitative methods:

Sensitivity assessment : how changes in different parameters affect the result

Scenario analysis : considering optimistic, pessimistic brazil mobile phone numbers database and most likely scenarios

Qualitative methods:

SWOT analysis : examining strengths, weaknesses, opportunities and threats

Expert assessment : engaging specialists to study non-financial aspects

Each of these methods has its own advantages and limitations. Combining different approaches allows you to get the most complete picture and make an informed decision.

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Evaluation of project effectiveness
To accurately understand the prospects of any startup, it is necessary to use a comprehensive approach that takes into account various aspects of its implementation. Let's consider the main criteria that will help you get a complete picture of your project's achievements.

Project success indicators
Key Non-Financial Performance Indicators (KPIs)

These metrics allow us to evaluate the qualitative aspects of the project:

Customer satisfaction : Can be measured through surveys, reviews, or NPS (Net Promoter Score).

Quality of a product or service : defect rate, number of returns, uptime.

Innovativeness : the number of new technologies or processes introduced.

Environmental friendliness : CO2 emissions, volume of waste recycled.

Social impact : number of jobs created, contribution to local community development.

For example, for a project to launch a new line of eco-friendly packaging, KPIs might include the percentage of biodegradable materials in the composition, reduction of plastic waste, and customer satisfaction with the new product.

Financial indicators of the project

These indicators give a clear idea of ​​the financial side of the project:

Return on investment (ROI): the ratio of profit received to the funds invested.

Marginality: the percentage of profit in revenue.

Break-even point: the sales volume at which revenues equal expenses.

Operating profit: income after deducting operating expenses.

Current ratio: the ability to pay off short-term liabilities.