Examples of Graphic Reports with Important KPIs

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Measuring sales funnel performance and earned business conversion is essential to continually improve your marketing and sales strategies. Below are some examples of graphical reports and the most important KPIs to consider.

Most Important KPIs
Lead Conversion Rate: Percentage of leads that become customers.
Sales Cycle Duration: Average time it takes to close a sale from the lead acquisition.
Average Sale Value: Average income generated by each sale.
Abandonment Rate: Percentage of leads that abandon the funnel at general manager email list each stage.
Cost per Lead: Average cost to acquire a lead.

Graphic Reports
Conversion Rate Chart: Shows the percentage of lead conversion at each stage of the funnel.
Sales Cycle Duration Diagram: View the average time it takes for a lead to become a customer.
Average Sale Value Chart: Represents the average income generated by each sale.
Abandonment Rate Chart: Indicates the percentage of leads that are lost at each stage of the funnel.
Cost per Lead Chart: Shows the average cost to acquire a lead in different marketing campaigns.

Analysis of data
Identification of Bottlenecks: Use the graphs to identify in which stages of the funnel the most leads are being lost.
Strategy Optimization: Adjust marketing and sales strategies based on the data obtained to improve conversion rates and reduce the sales cycle.
Case Study: Implementing a Sales Funnel with Pipedrive
​A case study provides a clear and applicable view of how to implement a sales funnel using Pipedrive CRM. Additionally, we invite you to visit this link where you will find a discount code for your evaluation test, making it easier for you to get started with Pipedrive and implement your own sales funnel.

​​Initial Configuration in Pipedrive
​To start using Pipedrive, follow these steps for initial setup:

Registration and Account Settings:
Visit the Pipedrive website and register for a free CRM account.
Complete your company information and create a user profile.

Import of Contacts and Data:
Go to the "Settings" section and select "Import data."
Upload your contacts from CSV files, spreadsheets or directly from other CRM tools.
Make sure you map the fields correctly so that the data is imported properly.