Information from social networks

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Since January 2024, the integrated advertising platform Telegram Ads has been launched in Ukraine, which opens up new opportunities for advertisers.

Telegram is the leader among messengers in Ukraine
Telegram is today the leader among messengers in Ukraine, and we can officially use it for targeting and working with the target audience as a full-fledged advertising channel.


It is worth noting that Telegram belongs to messengers, not social networks. laos customer email list Social networks are Facebook, Instagram, LinkedIn, TikTok, Twitter, while messengers include Viber, WhatsApp, Facebook Messenger, and Telegram itself. According to 2023 data, Telegram has 75% of the market among messengers in Ukraine, ahead of Viber, which has been the leader for a long time. Interestingly, Viber was initially tested on a Ukrainian audience, and it had functional advantages aimed at young people. However, Telegram has now become more popular, despite the presence of certain advantages in Viber for a certain audience.

Telegram source of information

Statistics show that 72% of Ukrainians use Telegram to get news. Even in the field of communication, where Viber and Facebook Messenger are still competing, Telegram is significantly ahead of its competitors. Given this popularity, the platform becomes an effective tool for segmenting the audience, finding customers and communicating with them.