Defining the target audience

[sumaiyakhatun26]

Conversion rate: The number of customers who went all the way and made a purchase.
Loyalty level: repeat purchases and recommendations of your brand.
Example: Customer journey map for the niche of online SMM courses
And this is what a customer journey map for the niche of online SMM courses could look like:

example of creating a customer journey


Beginners in the field of SMM: those who want to learn a new profession.
Small and medium businesses: business owners who want to manage their lebanon customer email list social media independently.
Marketers: professionals who want to expand their knowledge and improve their skills.
Step 2. Identifying touchpoints
Meta/Google advertising: Potential customers may first learn about your course through targeted advertising on Facebook or Instagram and Google.
Landing: here the client receives detailed information about the course, program, teachers, and reviews.
Social media: customers can follow updates and receive information about free webinars or master classes.
Free webinar: as one of the stages where clients can get to know your training approach better and get additional value.
Email newsletter: subscribers receive a series of emails with useful content, course details, and calls to action.
Online learning platform: a place where customers learn after purchasing a course.