The benefits of friendly URLs are obvious, primarily for SEO. However, there are other advantages:
Makes it easier to read : With URLs that are easy to understand, you help users find the information they are looking for. Therefore, by creating them with few words, special characters or hyphens, you can improve your website traffic.
Friendly URLs make a better impression than dynamic ones. As I mentioned earlier, URLs with meaningless characters scare away users.
It has the potential to generate more links , since whoever wants to whatsapp number australia link to your site knows what the content is about, just by looking at the URL.
It improves navigability and makes the website's usability simple, because you won't have to access different categories to get to the content you want.
Google wants simplicity and this is confirmed by the use of friendly URLs.
In one of its algorithm changes, this search engine has decided to pay attention to semantic URLs, since dynamic URLs often cause a bad user experience.
The premise behind the use of friendly URLs is that you are writing for humans and not for robots. That is why Google has established parameters to provide a better search for the user. Hence, the importance of creating this type of URL.
When you decide to change your URLs, you have to be careful because you could lose the rankings you have achieved with the old ones.
As you know, users enter your pages through URLs. That's why search engines value links to position you in a good ranking.
If you change URLs, they cannot find the content. In these cases, search engines end up removing those links, which is detrimental to positioning.
If it is a new website, this is not a problem. The problem is for websites that have been online for a while.
Finally, I recommend that you consider the idea of making 301 redirects. Also, update the internal links so that you do not lose the value of your old links. This way, you will not cause an unreasonable drop in your rankings.
Pay attention to each aspect that I suggest to you when building URLs. Although it is not the only element that will add value to SEO, it is highly appreciated by Googlebot when crawling your website.
And the correct indexing of your pages in search engines depends on this crawling.
You know, doing good SEO is not only about structurally pleasing search engines , it is also about providing a fantastic user experience and a friendly URL will help you achieve this goal.