Integrated communication: discover the main strategies to transform your business and sell more!

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Integrated Communication , Digital Marketing , Posts about Integrated Communication
All companies need to work with integrated communication to gain competitive advantages and market share over their competitors within a segment. The concept of integrated communication is old, but it has gained a new dimension with the advancement of information technologies and digital marketing tools .

Nowadays, more than working with the planning, integration and management of the elements that make up communication and marketing, companies need to be able to measure their results in order to reach their consumers more effectively.

A global vision and engagement with various lawyer database and advertising strategies is the most efficient way for a company to achieve its goals. With integrated communication, it is possible to optimize investments and direct balanced efforts towards Digital Marketing, Public Relations, Merchandising and Institutional Communication actions.

The main techniques of integrated communication
With integrated communication strategies, any company can grow, become relevant and sell more. There are several planned actions that can impact brands and consumers, strengthening relationships, creating a strong identity and ensuring excellent financial returns.

Within the universe of integrated communication, there are some important and indispensable initiatives for modern companies looking to increase their conversion power. Check out these strategies:

Having a website – A website is a company’s main business card on the internet. It needs to have a professional layout, intuitive navigation, features that make it easier for customers to contact the company, responsive design, and quality institutional content. Developing a mobile version of the website is also a differential to gain more relevance on Google and other search engines.

Invest in online advertising – The main online advertising services are Facebook Ads, Google Ads, Instagram Ads, YouTube Ads, LinkedIn Ads, Twitter Ads, Google Shopping, Google Business and Bing Ads. All of these ads are important and help companies gain online visibility, but Google's sponsored links certainly deserve special mention, since 95% of all online searches in Brazil use this search engine.

Producing blog content – ​​Producing blog content is a strategy that is part of Inbound Marketing and Content Marketing . The initiative consists of producing text, video and image content for posting on blogs, according to each company's niche and the interests of its target audience. This content can be based on keywords that are relevant to the company, in order to attract organic traffic on Google and improve the ranking of websites in the top positions of the search engine. In addition to distributing quality and exclusive content, companies that have a blog become sources of information on the internet and become references in their areas of activity.

Strengthen visual identity – A strong and striking visual identity is essential to succeed in the market and become recognized. To achieve this, companies need to create an attractive logo, develop a slogan, invest in visual identity, create graphic design pieces and corporate stationery.