Start with what you know: Detail the physical (demographic) and mental/emotional (psychographic) data of your audience as you believe them to be. Build a target persona of your ideal buyer if you don't already have an audience. Find more audience metrics: After you and your team have exhausted your knowledge about your audience, you can learn more by having some or all of your audience respond to survey questions. You can perform a competitor analysis to learn about your competitors' audiences and use it to determine who you should target.
Research more: See what others have researched uk telemarketing data and written about your audience using tools like Google Trends or SEMRush. You've done a lot of market research to make sure your startup is viable. You know your target market. You may be tempted to skip keyword research; don't do it. You may be too close to the business to think and talk like a potential customer. But that's what you have to do to be successful with SEO.for keywords (both long and short tail) that those potential customers are using.
Start with a free software tool like Keyword Tool Dominator or Soolve. These tools help you narrow down potential phrases and show where specific search terms are active. Short-tail keywords are easier to find, but much more difficult to rank on search engine results pages (SERP). Your goal is to identify a combination of relevant short- and long-tail keywords that capture as many consumer search behaviors as possible. Download Ideal Customer Profile Worksheet Content is king Fine-tune your content.