Just like a great email, a great press release requires an inter germany phone number list esting headline. It should encapsulate exactly what you are announcing but be concise and attention-grabbing.
A great headline should:
Be short and enticing (10 words is enough!)
Focus on the announcement
Avoid cliche or hyperbole
Use action verbs
Be specific and relevant to your audience
Here’s an example from Kraft Heinz on the launch of a new competition seeking out the ‘First-Ever Head Burger Artist’.
Heinz ‘First-Ever Head Burger Artist’
This headline works because it makes you stop and want to read it again. The phrase ‘Head Burger Artist’ is innovative and will appeal to a wide audience even as a conversation piece. Plus it’s the first time the company has do