Stages of developing a promotion strategy

[subornaakter20]

There are three stages of development of project promotion. Each stage solves its own task. Let's look at each of them in more detail.

Analytical stage of promotion strategy
At this stage, it is necessary to track the malaysia mobile phone numbers database position of the company in the market. Then it is necessary to develop a strategy that will be aimed at achieving the set business goals.

Important steps to take at this stage:

Analysis of the market situation as a whole.

Assess what is happening in the external environment (any factors influencing the project: technological, economic, social or political).

Competitor analysis.

Identify demand and audience (what is most interesting to buyers, their age, how developed their purchasing power is).

Use SWOT analysis to understand the company's internal and external environment.

Conduct an assessment of the company's product portfolio using the BCG matrix.

Set clear marketing goals.

In addition to the main tasks, it is important to identify intermediate ones, then the result will be achieved more systematically and the final goal will be closer.

Recommended articles on this topic:
How to Calculate Conversion: 3 Proven Options

Marketing Tips: How to Show That Your Product is the Best

Marketing Department KPI: 11 indicators and calculation example

Practical stage
The next step is to develop a detailed marketing plan, which should include a number of necessary points:

Finding competitive advantages (what are your specific advantages).

Identifying the audience, dividing it into groups and developing a specific strategy for each of them. In addition, you can expand the range, which can really speed up brand promotion, and reduce it for those clients who are not a priority for you.

Definition of the 4P components: product, price, place, promotion.

This complex is an effective tool for promoting a project, with the help of which you can popularize products for the target audience.

5P

Source: shutterstock.com

Each stage in 4P includes a number of mandatory tasks, the completion of which will lead to profit:

Product – the product or service that you will promote. This also includes the development of design and layout.

Price – the price of your product and its possible variability in the future. In addition, this includes the development of a loyalty program, promotions, discounts, the possibility or impossibility of lending.

Promotion – advertising, feedback, communication with partners and suppliers, development of an advertising strategy.

Place – placement of points of sale, determination of distribution channels, compilation of a list of suppliers.

Analysis and control
To understand how correctly the marketing strategy has been chosen, it is necessary to evaluate it regularly. Determine the period that will be analyzed, then draw up a report on each of the measures taken and determine how effective they were.

Let's take hotel consulting as an example. It includes 8 aspects for analysis:

macro- and microenvironment of business processes;

hotel project promotion strategy;

work of marketers;

distribution channels identified by marketers;

processes, tools, marketing functions;

the effectiveness of the services and actions offered;

advantages of promotion strategy;

list of adjustments.

After the analysis, it will be easier for you to understand the state of your marketing processes and how they are proceeding:

Product management system. What mechanisms work and which of them bring the desired results.

Interaction with other departments. How well does marketing communicate with other participants in the process, does it have leverage, does it have the ability to improve quality.

Solving problems with various departments: personnel, government agencies, partners.

Creating a clear and concise marketing position . Is it clear, accessible and does it accurately reflect the intended goals?

Development of a promotion strategy. Is it written down step by step, is the team working on positioning, is there enough money to pay for the planned advertising?