The concept of neuromarketing

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This term seems both familiar and incomprehensible. The part that contains the word "marketing" is understandable, but the first half "neuro" is a bit confusing. Why is it used if there are traditional sales technologies?

For a person who encounters this concept for the first time, the first thing that comes to mind is something between anatomy and medicine. And this is true, the word or prefix "neuro" means pakistan mobile phone numbers database nerve. Most people know this part of the word as part of complex words, such as neurosurgery, neurotherapy, and so on.

The concept of neuromarketing

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It is quite logical to assume that neuromarketing is related to the same field, that is, it is marketing, the work of which is based on the use of nerve endings of clients. In more understandable language, it is a series of actions that are related to the creation of a product and its promotion with the help of research into the reactions of the consumer brain.

The main goal of neuromarketing is to conduct experiments that result in the study of neuronal activity, after which the knowledge gained is actively used in marketing research for the benefit of a particular company.

From a practical point of view, this type of promotion is based on a thorough analysis of the irrational component of the consumer's decision. This is done in order to enhance the attractiveness of the organization's offers, advertising announcements, and other measures of influence on the senses of potential clients.

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It is important to note that neuromarketing research only concerns those human reactions that have not yet entered the awareness phase. This manifests itself at the physiological level and does not enter the thinking process. To make it clearer, let us analyze this point using an example. A person cannot always recognize the state of being in love, much less explain it from a rational point of view. But at the same time, such a feeling can be determined at the physiological level, namely, when the person in love sees the object of desire, his heartbeat and breathing quicken.

Therefore, the task of specialists includes the use of various types of neuromarketing in order to be able to track and measure emotional and cognitive processes in the human nervous system in response to any stimulating effect. This can be manifested through the movement of the pupils, changes in heart rate and breathing, skin moisture, brain neuron activity, and so on.

Many people may have a picture that resembles a consumer test that has passed a lie detector test. Deception in this case is impossible. The uniqueness of neuromarketing lies precisely in the fact that research conducted in this area allows us to obtain only truthful information about the feelings of a potential buyer in those cases when he sees an advertised product.

An ordinary person will almost never be able to fully control his natural biological reactions in order to deceive a researcher. There is only one drawback to this marketing method, and it is that it requires rather cumbersome equipment to study the effect. This fact is the weak link in the experiment under natural purchasing conditions.