Guide to keyword prioritization and the latest query match controls in Google Ads

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Keywords have always been a priority for searches on Google and other search engines. That is why it is often recommended to conduct keyword research and use variants of the main keywords.

With the advancement of Artificial Intelligence (AI) in the world, the prioritization of keywords and the different search topics around query matching has undoubtedly evolved significantly.

Below, we'll cover the details of keyword prioritization and query match controls to help make your ads truly effective.

Why are keywords prioritized?
When one of the keywords or search topics matches the user's query term, your ad may appear in the search results.

When there are multiple keywords that have been list of denmark cell phone number targeted for the same domain and are eligible to match the same search term, they will not compete against each other in the auction.

Only one of the eligible keywords will be able to trigger the publication of the ad that matches the user's search, which makes it necessary to know which of them has the greatest chances of being prioritized according to Google Ads criteria.

By prioritizing the keywords used, we aim to ensure the relevance of the query results , to improve the experience of users and advertisers.

Why is it important to know Google Ads prioritization criteria?
Typically, accounts have more than one keyword or search topic that may be eligible to match the query term, however, at the time of the auction, only one of them will be selected to compete.

In this context, knowing the criteria that Google Ads uses to select and prioritize the keywords that will compete in each auction and also knowing the new search match controls will be very useful when directing traffic where you decide .