Once we have reviewed the key concepts that make up a sales analysis, let's delve into the process that it involves.
Sales analysis consists of several steps, you just need to have the relevant data and variables at hand.
Step 1) Understand and observe your sales reports and data:
The first step in sales analysis is, naturally, to understand your data. This means reviewing:
Sales Funnel Metrics
Sales conversion rates
Lead quality (SQLs and MQLs)
Sales cycle times
and other important sales metrics.
Make sure you focus on the metrics that are relevant to your sales process, and that you vp security email list have a solid understanding of how these metrics are derived. Based on this, you can begin your analysis.
Do it manually, or choose a tool for analyzing and interpreting your sales data, such as Microsoft Excel.
Before you start, check if you have enough data. And check the evolution of the metrics over the long term, this is useful for reviewing market trends.
Once you have processed the information, you will have an overview of your sales performance. You will now be in a position to draw initial conclusions.
2) Interpret the results of the analysis:
The second step is time to interpret the results.
Identify sales success factors, failures and sales patterns.
It is a good idea to create sales KPIs based on your findings. Use them to track sales over the long term.
With all this, you are now in a position to implement analytics-based sales decisions. It is important to regularly review sales data and metrics to ensure their success.
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3) Use a tool:
As we have already discussed, there are many sales analytics tools that can help sales teams analyze data.
From brief, basic reports to comprehensive analyses with long-term sales forecasts.
Depending on your needs and budget, here are some of the most popular sales tools based on their functionality:
Predictive Sales Analytics: Salesforce, Bizible and salesPredict
Sales Funnel Analysis: Funnel.io, InsightSquared, and ClickFunnels
Sales Analytics Dashboard and Sales Reporting: Outreach, HubSpot, and Salesforce
At LaGrowthMachine, we develop tools that can configure your sales processes and make them run on autopilot.
In addition, we offer maximum versatility as it can be integrated into all existing CRM systems thanks to our integration with Zapier.
All this is achieved in just a few clicks.
How to conduct a sales study
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