Stick to the approach of having one main call to action in an email. If necessary, a secondary call to action can be included, but should be less emphasized. MacPaw call to action example (Source: MacPaw email) Optimize the number of emails in your welcome/onboarding email series while limiting content to a “reasonable minimum.” Present only the key points and direct users to the app or website for a personal test or to learn more details that interest them.
In our experience, a series of emails is bahrain telegram number list usually sufficient; A larger number can overwhelm readers and lead them to unsubscribe. Regarding product releases, CleanMyMac communicates only important updates via email. Other changes are transmitted through different channels (within the product itself or on the website). As an exception, a short email format usually works better than a long one. Users' attention span is currently short (averaging seconds, according to several sources). Since you only have a few seconds to grab their attention, you need to convey the main points and “sell” your proposal.
Accessibility — When preparing your emails, remember that some users have special needs. Accessibility aspects include textual content for text-to-speech readers, color contrasts in graphic materials, and general adaptation to dark mode, which is currently used by at least a third of readers and is gradually increasing in use. . Avoid designing emails that consist entirely of images. While this tip seems obvious, I still get those emails. The arguments in favor of this approach range from saving resources in email design to the lack of a desired "beautiful" font among the standard typefaces available on most devices.