LinkedIn Sales Navigator: Complete Guide and Best Practices [2023]

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LinkedIn Sales Navigator is the ideal tool for users who want to generate more leads on LinkedIn and sales through the platform. With a huge database at its disposal, it has become an essential tool for sales and growth professionals.

How does Linkedin Sales Navigator work? What is the scope of its functionality? How much does it cost? Is it worth the investment?

In this article, we'll break down everything you need to know about LinkedIn Sales Navigator and how it can help boost your prospecting. Let's get started now!

What is LinkedIn Sales Navigator?
LinkedIn Sales Navigator is a so-called social selling app that enables LinkedIn business users to build their sales efforts. It is essentially a lead generation tool , with advanced features for targeting the right people and tracking their interactions.

Sales Navigator is built on the power of the LinkedIn platform: nearly 1 billion professional users in 200 countries and territories around the world, including 8 million in France. It's a real goldmine for finding qualified leads!

The social network is constantly evolving and adapting to the needs of its users, with new features recently added such as InMails ( private messages sent to LinkedIn users) , ultra-precise filters, the possibility of creating lead lists or using LinkedIn's Boolean search .



How to use LinkedIn Boolean search?
We've put together a very detailed guide where you'll find all the information and tips on how to use LinkedIn Boolean Search to boost your lead generation efforts.
Learn how to use LinkedIn Boolean Search!
Why use LinkedIn Sales Navigator?
If you're a B2B salesperson or have a growth hacking business on LinkedIn, you already know that prospecting on LinkedIn is one of the best ways to generate qualified leads. Using Sales Navigator means you benefit from the most advanced features to gain efficiency in your prospecting on the social platform. These include:

Advanced Search : Reach leads by precise criteria (location, company size, industry, etc.) and never miss qualified leads.
Lead Lists : Create topic-based lists of potential customers and organize your prospecting based on your business objectives.
InMail Messages: Send private messages directly to your leads even if you don't share common connections.
Interaction Tracking: Stay informed about your prospects' activity and their interactions with your company (profile views, website visits, etc.)
In short, LinkedIn Sales Navigator is an indispensable tool for anyone who wants to get the most out of the professional platform. If you are looking for new clients and want to optimize your prospecting, this is the tool for you!

And for more advanced users, you can use Sales Nav for LinkedIn ABM strategy . We won't go into that in this article, but be sure to check out the post we linked if you want to learn more!

Sales Navigator also works great with LaGrowthMachine! In fact, there is a familiar workflow for our customers that allows them to generate highly qualified B2B leads automatically.

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You build your lead lists with the segmentation power of Sales Navigator.
You import your leads into LaGrowthMachine, so you can send them messages and follow up later. The tool will automatically enrich the data to find important information for prospecting, including your lead's email address.
With this information, you can now create multi-channel prospecting sequences until your potential client responds.
Just close it and you're done!
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A little bonus: if you want, you can even sync LaGrowthMachine with your CRM. As soon australia school email list as a lead responds to you, it will be returned to your CRM with the appropriate rating based on the type of action they performed.

Get 3.5 times more leads!

Do you want to improve the efficiency of your sales department?

TheGrowthMachine allows you to generate an average of 3.5 times more leads, saving you an incredible amount of time in all your processes. By signing up today, you'll get a 14-day free trial to test our tool!

But there’s more! LinkedIn Sales Navigator serves as a powerful toolkit for growth hackers, offering a suite of features designed to elevate your lead generation efforts and drive exponential growth.