Gaining such detailed knowledge of your target audience is not easy, so today we are going to talk about the empathy map , and how it can help us better understand our ideal client.
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What is an empathy map?
Empathy mapping is a tool how to get philippines number for whatsapp used to collect data about customers in order to understand them in depth. Empathy mapping visualizes customer needs, condenses their data into a brief graph, and helps you understand what customers want, not what you think they want or need.
Therefore, the empathy map can help us understand in a more objective way the real needs of our target client, leaving behind subjective opinions that we may have about him.
How to create an empathy map
To create an empathy map we must collect objective data from our clients. We will only need data and material to create it, such as whiteboards, paper, cardboard... whatever you prefer.
Although empathy maps can vary in format, they usually have common core elements. So, if you already have your sheet of paper or whiteboard, start by drawing the user in the center of it. This is usually represented by an empty head, a silhouette of a person… although obviously this step is totally subjective and open to the originality of each creator.
Around this central figure representing the user, the sheet is divided into sections.
Each section is labeled with a category that explores the external world and the user's mindset.
Elements of the empathy map
The fundamental elements of an empathy map for correct implementation are 6. These six divisions represent the problems, desires, demands, ideas and feelings of the buyer persona towards the company.
The questions we must ask ourselves in order to complete these sections are: