Epicente K Dmytro Sadovskyi, Head of Direct Marketing at Epicente K. In , it was rumored that Gmail Annotations was going away, but in March , Gmail revitalized this feature in Promo Tabs with new improvements. Therefore, brands are expected to continue exploring their effectiveness in Why are Gmail annotations still a trend? Email annotations for Gmail, or Gmail annotations, allow brands to highlight promotional content directly in the inbox before emails are even opened. This improves user interaction, increasing open rates (OR) and conversions.
According to Litmus, Gmail's customer share croatia telegram database is . as of December 2019, which means that a significant portion of your subscribers are likely to see these annotations. Advantages of implementing Gmail annotations instant views: Subscribers see product and offer previews without opening the email; greater interactivity: A dynamic and engaging promotional feed encourages immediate action; greater engagement: Greater content visibility attracts more users; Higher open rates: Eye-catching offers increase the likelihood that your email will be opened.
New Gmail annotation features: Agreement Annotation. Product carousel, with and without prices and product descriptions under the product snippets. Individual images. Trend Dark mode shows your concern for the comfort of your subscribers , of people use dark mode on their smartphones Recent studies by EarthWeb show that , of smartphone users prefer dark mode on their devices. This shows that dark mode in email is an increasingly important trend for marketers and designers. Understanding Dark Mode Dark Mode uses a darker color palette, ideal for low-light or nighttime conditions, with light text and user interface elements on a dark background.