The Top Benefits of Telemarketing Services for Your Business

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Find out how to create an effective unsubscribe page.If you’re a mailerlite customer, you can . Create a page with our unsubscribe page builder. Deal with inactive subscribersthough we’re in favor . Of letting people go when they start ignoring you, email marketing experts have varying opinions . About whether you should keep inactive subscribers or remove them completely.Those in favor of cleaning . Up your list argue that:from an economic point of view, keeping inactive addresses can become . Pointless: they only increase your list size without contributing to any potential gain.

They can damage . Your sender reputation. Email deliverability can be affected by engagement metrics. A high number of . Inactive subscribers means a lower open rate; and a lower open chile phone number library rate can result in . Isps treating you as a potential spammer. Removing inactive subscribers can therefore technically result in . Higher open rates and better sender reputation.Cleaning up your inactive subscriberswith mailerlite, you can keep . Your list fresh by automatically unsubscribing any inactive email addresses. Here’s how to do it . From your dashboard:navigate to the subscribers tab in your top menugo to the clean up .

Inactive sectionhere, you can unsubscribe anyone who has not been active for the last months . By clicking unsubscribebut before you clean your list, there’s one thing we recommend you do. . Read on to see in the next section! Use re-engagement email campaignsbefore you clean your . List, it’s a good idea to run a re-engagement campaign (also called: a win-back campaign). . A campaign like this will help you determine whether subscribers are not interested or if . They in fact want to stay in touch.