Build a contact campaign plan based on pain points

[Ehsanuls55]

Studying pain points takes a lot of work. You may feel like you don't know why you're doing it. Ignore that feeling. After a while, you'll discover, as if by magic, the power of this technique. The best thing about identifying pain points is that it greatly simplifies the development of marketing messages. And this increases their impact.

Create the media plan: those channels in which we are going to open conversations with our potential clients.
Our prospects (or potential clients) move like fish through certain channels. They consume information. They talk to colleagues. They visit websites. They read newspapers, magazines, blogs. Our challenge is to be present in those channels. There we can tell our story.

Execute campaigns in a targeted and coordinated manner.
The execution stage is the moment of truth. Everything we plan will be put to the test. We will be able to really see the performance of our strategy. Coordination is a key aspect of this stage. There are many people working together to manufacturing directors email list prospect, contact, attract, seduce and achieve that meeting that allows us to identify the business opportunity.


Measure, learn and optimize.
For an ABM campaign to be considered successful, it must generate sales opportunities in our sales pipeline (our sales funnel).

There are some key metrics that tell us if we are on the right track:

Number of prospects (total base)
Number of contact attempts
Number of effective contacts
Positive responses
Negative responses
Meetings achieved
BANTs achieved
Number of proposals submitted
Closed businesses
Identifying these metrics is a fundamental task of planning