How much does it cost to implement your own B2B Platform?

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The monetary investment to create your B2B platform varies depending on your budget and logistical capacity. You can delegate the assembly and preparation of your assets to freelancers or put together an in-house team to handle the writing and design of the content; the same goes for the design and maintenance of your website or the management and cultivation of your leads.

If you are a micro SME with a limited budget and no space to maintain a marketing team, your best bet is to hire the services of an agency. As for Outbound tools, the costs are varied and will also depend on your needs and what your petty cash allows

Another point to consider is the time it takes to set up the entire platform and check its operation: from the ideation and conceptualization of the assets and their design process, to the selection and implementation of tools such as CRM.

Conclusions:
To have a solid B2B marketing strategy, you need to build a good B2B demand generation platform, Inbound and/or Outbound.
This task not only takes time but also carries a monetary cost. So, you may be asking yourself: Should I build one?

The answer is, without a doubt, yes. Both the time you invest and the associated financial cost are marketing directors email list nothing less than a long-term “investment” for your business, since the content generated can be recycled and updated as your business needs and the context of your market change. In addition to the longevity of the assets, some of the benefits that you will soon see reflected in the online performance of your business are:

Digital positioning
Brand recognition
Lead generation
Closing sales ($$$!)
Your potential customers are currently searching the Internet for information related to the problems you can solve for them… Help them find you.