How to measure organic traffic in GA4

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In Google Analytics 4 (GA4), measuring organic traffic is vital to understanding your website's search engine performance.

Using UTM tags and traffic segmentation, GA4 tracks visits from non-paid search results, providing valuable insights into the effectiveness of your SEO strategies.

If you want to know how to view and analyze your organic traffic data in GA4 as well as other valuable elements, this article is ideal for you.

What is organic traffic?
Organic traffic refers to the visits a website receives from search engines naturally , without paying for advertising.

In this sense, these visits are the result of the relevance and authority of the page's content for the users' search terms.

Organic traffic is generated when users click on links in non-paid search results, such as those found on Google, Bing, or other search engines.

In short, organic traffic is defined as an important list of el salvador cell phone number metric to evaluate the effectiveness of SEO strategies and overall website performance.

Importance of correctly measuring organic website traffic GA4
In Google Analytics 4 (GA4), organic website traffic is measured using UTM tags and traffic segmentation to track visits coming from non-paid search results.

GA4 provides pre-built reports that enable analysis of site data, including a key report: the Lifecycle Report.


In this sense, these reports provide valuable information to optimize marketing strategies and improve website performance.

How does GA4 organize information by default?
In order for the results obtained from the report generated by GA4 to make sense, we must understand its organization method, which is divided into two main groups, namely:

User Acquisition Report: Responsible for providing data on how users were first acquired on the website.
Traffic Acquisition Report – This works at the session level and helps identify the campaign each session came from.
In the same vein, we can say that with the traffic acquisition report generated by GA4, organic traffic can be analyzed based on different aspects, namely: