Types of keywords: how to choose the perfect types of keywords?

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When deciding which keywords to focus on for our SEO, we must look for the types of keywords that are most appropriate for our content marketing objectives.

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Knowing how to research keywords is just the beginning. To understand what SEO is and have a successful campaign, you need to know what types of keywords you are dealing with.

Keywords are the foundation of any SEO effort . They are what allow you to find valuable users.

There is no one way to choose keywords. In fact, there are many different types of keywords, and vp facility manager email list you should have at least a few of them in mind if you want to create a good arsenal of keywords.

In this article we explain the most important types of keywords so you can decide which ones to use in your SEO campaigns.

Table of Contents
What are keywords?
Why are keywords important?
Types of keywords
Short-tail keyword
Long-tail keyword
Informational
Short-term fresh keyword
Long-term evergreen keyword
Branded keywords
Navigational
Product defining keyword
Market-defining keywords
Customer defining keyword
Geotargeted keywords
Industry thought leaders
Related Keywords or LSI Keywords
Commercial
Transactional
Competing company names
Related vertical keywords
Misspelled Keywords
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What are keywords?
Keywords are one of the main elements of SEO and are part of the content of a website. Keywords are what allow users to find your products in the results pages of search engines like Google.

If you want your website to be seen by users, you must choose your keywords wisely. Keywords are words or phrases that your potential customers use to search for products. Therefore, choosing them well will help position your website above those of your competitors.

Keywords are part of the web content that your potential audience uses to search the Internet and that allows them to find your page.

You can think of keywords as bridges between your website and users interested in your products. They should not only be optimized for the search engine's language, but also for the language used by your potential customers.

When choosing keywords, you're making an informed bet on the behavior of your potential customers. For that reason, getting the right keywords requires research and a lot of trial and error.