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Tourism Marketing Through Technology Applications

Posted: Sun Jan 26, 2025 6:19 am
by muniyaakter
Traveling is always associated with factors such as transportation, accommodation, etc. These can be considered inseparable factors when referring to a trip. Currently, with the development of technology and the internet, many applications and software are developed specifically for tourism such as hotel booking applications, bus ticket booking applications, etc. And these are also the ideal conditions and environments to promote and communicate for tours/tourist destinations. Through cooperation or advertising on these applications, the opportunity and reach of customers will increase.

tourism marketing through technology applicationsTourism Marketing Through Technology Applications

For example, currently on booking uk business fax list applications like Traveloka, it is easy to find promotions for pre-booking tickets to amusement parks. Or super cheap vouchers for airline tickets, tours on double days like August 8, September 9,... Through these marketing campaigns, tourists will be more interested and want to experience more tours/tourist destinations.

Influencer marketing
The current travel trend of young people can be considered an online travel trend, because young people often surf social networks such as Facebook, TikTok, Instagram,... to experience tourist destinations that they have not had the opportunity to explore.

Along with this trend, tourism promotion also emerged as an influencer marketing campaign. This method is that entertainment venues or tourist areas will hire KOLs/KOCs to come and experience the service, then post a clip reviewing the location to attract tourists to watch and learn. From that access opportunity, other opportunities will open up for viewers to remember the tourist destination, tend to experience it during holidays when there is a chance.