Summary: Discover the top marketing strategies to boost your senior living community’s online presence. Learn about website optimization, local SEO, content marketing, and email marketing that help you effectively engage your audience.
In today's digital age, the decision-making argentina whatsapp number database process for families looking for senior living communities has changed dramatically. They no longer rely on word-of-mouth recommendations or attractive brochures, but instead look to the internet for answers.
However, amidst so much online noise, how can you build an online presence that not only reaches potential residents and their families, but resonates strongly with their needs, emotions and expectations?
In this post, we'll explore how you can help your senior community excel online and connect with those families who need your services most.
In 2023, a Pew Research study showed that 75% of adults over 70 are using the internet. With a growing number of older adults surfing the web for answers, having a strong online presence is more important than ever.
The first step to having a strong online presence is your website; it will be the first point of reference for families looking for assisted living facilities or senior living communities. A strong website is:
Easy to navigate
Building trust
Generate engagement with the audience
As a best practice, make sure your site is up to date with content or copy that speaks to both your audience and their challenges and goals. Your website should be accessible, reflect your mission and services, and in doing so should build trust with your audience. An up-to-date, error-free site with clear calls to action (CTAs) will attract your visitors’ attention.
After all, the goal is to engage your audience as they get to know your facilities, and get them to take the next step.