What can be promoted in Telegram?
Channel/post in channel - to increase awareness, stimulate sales and increase audience loyalty.
Website - to expand audience reach, increase recognition, and generate leads.
Chatbot - to increase loyalty and stimulate sales, provided that your chatbot can do this (warm-up chains are set up, payment or registration for a service is enabled).
Organic promotion :
publishing viral posts;
comments on posts in other channels;
cross-marketing;
joint online events;
promotion on other platforms (website, social networks, YouTube, etc.).
Sowing in Telegram + Yandex.Direct.
Telegram Ads + MTS Marketer.
Yandex.Business + Yandex.Direct.
There are two main types of advertising: through TG ADS andbelgium telegram dataseeding, when you need to negotiate with the owner of the channel/chat about publishing an advertising post directly or through exchanges.
We share interesting statistics from TGStat on the effectiveness of these two types of promotion. Interestingly, the votes were divided almost equally. A third of companies called Telegram Ads a less effective tool than advertising integrations from channel authors directly. A third rated the effectiveness of the tools as the same. Another 30% noted that the effectiveness of Telegram Ads is still higher. To find out if Telegram Ads is right for you, you will have to try it yourself.