In 1971, the company changed its name to Nike

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Nike's mission is “to bring inspiration and innovation to every athlete in the world.” And Nike's vision is “to do everything possible to advance human potential.”



Since its founding in 1964, Nike has been a leading global supplier of sports apparel and equipment that helps athletes excel. Originally founded as Blue Ribbon Sports by Bill Bowerman and Phil Knight , the company initially operated as a distributor for Japanese shoemaker Onitsuka Tiger.
, named after the Greek goddess of victory. It introduced the iconic Swoosh logo, which has since become one of the most recognizable symbols in the world.

Throughout the 1980s and 1990s, Nike revolutionized the athletic footwear industry with innovative australia whatsapp number data products like the Nike Cortez, designed for long-distance runners, and Nike Air technology, which provided superior cushioning and performance. The brand's endorsement included high-profile athletes like Michael Jordan, whose Air Jordan line became a cultural phenomenon, significantly increasing its visibility and market share.