How to Break Through Banner Blindness

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Testing creatives
Each specialist has their own approach to selecting creatives: some rely on the brand's corporate style at the client's request, while others consider it effective to use more text on the image to convey the idea. But this choice is not always confirmed by real figures. We, in turn, always rely on statistics, testing different headlines, images and color schemes.

The primary goal of any creative is to break through banner blindness and then convey the value of the product/service. If a person hasn't paid attention to your creative, then it doesn't matter how cool your product is - the audience won't know about it.


There are no clear principles here, which is why we classifycambodia telegram data this as a hypothesis. But there are factors that definitely influence the clickability of an ad:

Color. We always test creatives in different color options — a correctly selected background of the creative affects the effectiveness of advertising. If you can deviate from the corporate style or it has not yet been formed completely, then I recommend testing 3 main colors: red, blue, green. All other colors are the result of mixing these three colors.
We tested this hypothesis on several projects. Here is the result of one of them, the task: promoting financial consulting services. Result: men respond better to green, women to blue.