What you need to consider before implementation:
Always rely on an understanding of the target audience - who you want to attract, otherwise, ignoring the demand and needs of users, you risk wasting your budget.
Targeting by keyword "service + competitor name"
This is a way to attract your competitors' potential canada telegram datacustomers and some of their traffic.
Result: Attracting targeted leads.
What you need to consider before implementation:
Your offer should definitely be better, because most likely the visitor will study both offers.
Targeting by profession
At the time of writing, only two options are available for targeting: "purchasing manager" and "HR manager". If your clients include representatives of these professions, you can safely test this hypothesis.
Result: generation of targeted leads.
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