Mastercard Business Model Canvas - Mastercard Business Model

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Discounts and incentives (returns)
Discounts and incentives are variable or fixed payments that are made to customers in consultation. When customers exceed a threshold, they receive variable incentives and discounts, which are deducted from gross revenue. Fixed incentives are paid to customers in consultation. Discounts and incentives reduce turnover by 60%.

other payments
These are other products or services provided by Mastercard in exchange for certain fees. hong kong whatsapp number data These include fees for consulting and data analytics, loyalty and rewards solutions, and cyber and intelligence solutions. Furthermore, they all account for 15% of Mastercard’s revenue.

Mastercard Business Model Canvas
The Mastercard Business Model can be explained below Business Model Canvas :


DOWNLOAD HIGH RESOLUTION PDF OF THE MASTERCARD BUSINESS MODEL CANVAS
Mastercard Customer Segments
Mastercard's customer segments consist of:

Individual : They enjoy the convenience and financial control of using their credit cards, debit cards, prepaid cards and gift cards. These cards allow for everyday purchases, flexibility to explore the world, incredible purchasing power and other benefits of being a Mastercard cardholder;
Small and Medium Businesses: Mastercard is committed to helping small and medium businesses create designs to promote their business, keep their business safe and save through McAfee Total Protection, ship their products through Uber Freight charging credit, support customers and employees, enjoy health benefits with Stride, manage social media marketing through Zoho Marketing Plus, build connections, etc.