4. Mobile advertising
Mobile advertising in 2016 is not just a promotion channel, but a whole industry with its own specifics. Here are some figures from the research agency TNS:
On average, one user uses 2.4 devices.
123 million in total -> 82 million already online -> 57 million are mobile, with the highest growth rate for smartphones (+25%).
60% of users aged 45+ use desktop only.
Activity on mobile phones: 18% - browser; 82% - various applications.
In 2015, 12% of purchases were made via mobile devices (mostly tablets; almost no purchases were made via phones).
Olga Glebanova, head of affiliate programs at OZON.ru, says that albania consumer email list conversion to an order in a mobile app can exceed conversion from desktops by 2–2.5 times. At the same time, the check in a mobile app is significantly larger. In 2015, Ozon.ru sales through the mobile app grew by 800% compared to 2014. Impressive, isn't it?
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The main advantage of mobile applications is more accurate analytics. Device IDs are used to track user actions. Desktop browsers use cookies that can be erased. Device IDs cannot be changed.
Social networks (VKontakte, Facebook, MyTarget)
Personal profiles of opinion leaders, bloggers and popular communities
Contextual networks Google Adwords, Yandex.Direct
Specialized mobile advertising networks and platforms (Admob, Adcolony, Airpush . com , Adcash . com , Appnext . com )
Mobile-focused CPI and CPA networks
In the direction of mobile advertising, the specifics of behavior on a mobile device are primarily taken into account. Thus, mobile advertising in social networks is a relatively new format of advertising posts built into the feed: native posts from communities, banners and advertising texts, advertising of applications.