Only by setting up the post-view conversion system in Google KMS (Contextual Display Network) it became clear that in addition to the 40,470 banner clicks, another 7,700 clicks were "found" on the site, made by site visitors who saw the advertising banner but did not click on it. Previously, these statistics were lost and unavailable.
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This is a completely new look at assessing the effectiveness of a media campaign.
Result
1st and 2nd month 3 month
Budget 1,600,000 800,000
Visitors 8,000 40 470
Average cost per click 95 rub. 17.8 rub.
Cost of a call (CA) 9000 rub. 5000 rub.
Thus, for the same advertising budget, we managed to attract 5 australia consumer email list times more people, and the cost of one such visitor fell from 95 to only 17.8 rubles.
It is interesting that the cost of a call did not decrease 5 times, as the cost of a click, but became almost 2 times cheaper, which made the customer very happy.