What to expect from marketing in the future?

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“Programmatic and teaser networks are what advertisers should pay attention to now to launch online advertising. Programmatic tools provide access to additional inventory, predictive technologies, and artificial intelligence algorithms for automation and optimization of programmatic purchases”

— Mariev Sergey, co-founder of OMNIMIX digital agency


Bottom line : it is quite possible to find an alternative. It is important to correctly adapt the advertiser's business tasks to the capabilities of advertising platforms.



In 2021, the advertising market showed growth of 24% and azerbaijan consumer email list amounted to 313.8 billion rubles. This is the highest level since 2008. No exact forecasts for 2022 have been given yet, but experts expect the market to fall by 40-60% in April-May.

In response to rapid changes, IAB Russia conducted a study, the results of which showed:

34% of surveyed companies believe that the acute phase of the crisis will last about six months;
25% believe that the crisis will last another month or two, 22% say it will last a year or more;
48% of interactive advertising market players expect a further prolonged deterioration of the situation;
28% of respondents speak of an acute phase of the crisis in the near future.