This list of errors can most often be attributed to joint errors of the customer of media advertising and the media agen
Posted: Sun Jan 26, 2025 9:19 am
• the placement discount that the agency shares with the client is often more important to the client than the affinity and even than the possible effectiveness of a particular site.
To sum up the mistakes of brand managers, we can say the following:
for a large part of media advertising campaigns, their inefficiency is already laid down at the planning stage. The budget is determined not by what goal needs to be achieved and how many visitors of what segment are needed for this, but by the allocated budget. The media plan is drawn up "free of charge by media agency specialists on the principle of bahamas consumer email list affinity" without conducting research into audience preferences.
3. Joint mistakes of media agencies and brand managers
The most common ones are:
• there is no message (this also happens when there is an Internet marketing strategy) that needs to be conveyed to the target audience, or the message is chosen at the discretion of the media agency;
• media greed – the brand manager’s desire to turn a banner into a website, to tell about the advantages, characteristics, prices and terms of purchase leads to the banner ceasing to attract the audience at all;
To sum up the mistakes of brand managers, we can say the following:
for a large part of media advertising campaigns, their inefficiency is already laid down at the planning stage. The budget is determined not by what goal needs to be achieved and how many visitors of what segment are needed for this, but by the allocated budget. The media plan is drawn up "free of charge by media agency specialists on the principle of bahamas consumer email list affinity" without conducting research into audience preferences.
3. Joint mistakes of media agencies and brand managers
The most common ones are:
• there is no message (this also happens when there is an Internet marketing strategy) that needs to be conveyed to the target audience, or the message is chosen at the discretion of the media agency;
• media greed – the brand manager’s desire to turn a banner into a website, to tell about the advantages, characteristics, prices and terms of purchase leads to the banner ceasing to attract the audience at all;