Mistake 8 Boringdull low-quality creative

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In 2020, given the competition, you simply can't afford to run low-quality ads. How to break through banner blindness?

Don't skimp on design: if the packaging is not attractive, then the product will be of little interest to anyone. Use not only professionally created banners, but also videos and animations. Don't waste time and effort on creating advertising images yourself, use the services of freelancers who will make you a lot of creatives for a reasonable fee.

Banners should be bright, not blend in with the news feed of bahrain consumer email list ordinary users. Surprise, and you will get the result. Sometimes advertisers can overdo it in an attempt to create a "bombastic creative", which is the other extreme. The picture below is an example of such inappropriate creative.

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Images and videos should clearly match what the user will see on the landing page, otherwise even the brightest banner will not help. Do not forget about the 20% text rule on the advertising image: if there is too much text on the creative, the ad will not work well or will not work at all.

How to understand whether creativity will work? Only through testing.