Result: increased number of targeted leads.
What you need to consider before implementation:
It is necessary to choose the right goal, and also use data about users who have become your clients, otherwise there is a risk of bringing in non-targeted traffic.
Targeting the look-alike segment by microconversions
On most websites, in addition to the order form, there are other elements, interaction with which signals us about the user's interest. These can be: a phone number or email, ordering a call back, subscribing to news, etc.
By setting goals for these elements, you will get information about micro-conversions, and then you will be able to create a segment with a similar audience.
cwho are interested in a service/product, but are not ready to order “here and now”. It is easier to create a portrait of a potential client, since belgium consumer email list there are more people who have made microconversions, which means there will be more data for forming a segment.