Many renowned experts in classical marketing use the AIDA model

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(short for Attention, Interest, Desire, Action) as a basis for building a model of consumer behavior. According to this model, sales success is determined by how well consumers adhere to the scheme "attention -> interest -> need -> action". It works well in the case of emotional sales of inexpensive products, but for selling house construction services, this scheme takes the form "need -> attention -> interest -> action". Therefore, we will consider the media campaign through the prism of this modified model - as more in line with the belize consumer email list realities of today and taking into account many nuances that have appeared precisely as the Internet spread and its use in business.

According to ComScore statistics from March 26, 2012:

31% of advertising media are out of sight, meaning that there was no way to “psychologically reject” this advertising
72% of ad campaigns contained impressions of questionable or prohibited content
What are the components of successful banner advertising?

Selecting a site for placing a banner where there are people with this need.
Choosing a location for placing a banner where it will immediately attract attention.
Placement of a banner that will arouse interest and motivate a transition to the advertiser’s website.
A visitor performing a specific action on the advertiser's website.
Thus, to conduct a successful media campaign, it is necessary to go through the following stages, during which we will analyze the reasons why the first banner placement did not bring the desired results.