Here are some key metrics to analyze across channels:
Posted: Sun Jan 26, 2025 10:00 am
Marketing analytics
Email marketing: opening of emails, number of unsubscribes.
Digital marketing: number of clicks, cost per action (CPA), impressions.
Social media: number of followers, reach, level of engagement.
Website: total traffic, bounce rates, new and returning customers, time on site, traffic sources, and conversions.
Application: downloads, uninstalls, number of screens greece rcs data viewed, etc.
Content marketing: blog traffic, amount of shared content.
TV: impressions and total viewing time.
Revenue: How much revenue each channel generates.
SEO: average keyword ranking, keyword search volume, and organic traffic.
It is important not only to monitor current results, but also to look at the dynamics. How fast is your audience growing? Does it maintain the same level of interest as before? It is important to regularly analyze all these metrics to understand the effectiveness of your strategy in dynamics and further optimize your communication efforts.
Analyzing data and using qualitative metrics is an important step in evaluating the effectiveness of your marketing strategy. Adding quantitative and qualitative aspects allows you to gain a deeper understanding of customer satisfaction and improve their experience.
Email marketing: opening of emails, number of unsubscribes.
Digital marketing: number of clicks, cost per action (CPA), impressions.
Social media: number of followers, reach, level of engagement.
Website: total traffic, bounce rates, new and returning customers, time on site, traffic sources, and conversions.
Application: downloads, uninstalls, number of screens greece rcs data viewed, etc.
Content marketing: blog traffic, amount of shared content.
TV: impressions and total viewing time.
Revenue: How much revenue each channel generates.
SEO: average keyword ranking, keyword search volume, and organic traffic.
It is important not only to monitor current results, but also to look at the dynamics. How fast is your audience growing? Does it maintain the same level of interest as before? It is important to regularly analyze all these metrics to understand the effectiveness of your strategy in dynamics and further optimize your communication efforts.
Analyzing data and using qualitative metrics is an important step in evaluating the effectiveness of your marketing strategy. Adding quantitative and qualitative aspects allows you to gain a deeper understanding of customer satisfaction and improve their experience.