Trends and vectors of change in Pharma

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Has no investments

The fear of investment during war creates a negative effect, where companies are no longer willing to take risks and invest in innovative solutions. This creates a vicious circle: companies are afraid to invest due to the unstable situation, while other companies that could provide innovative solutions also refrain from investing due to the fear of instability.

This challenge could lead to the loss of potential opportunities for the development and implementation of new ideas in the pharmaceutical industry, which has a negative impact on the competitiveness and development of indonesia rcs data the sector. To overcome this challenge, companies can consider more flexible and adaptive investment strategies that take into account the specifics of the market situation and provide a balanced approach to risks and opportunities.

Read also: Digital marketing in the promotion of pharmaceutical brands

One of the main trends in the pharmaceutical sector is the active implementation of artificial intelligence. Technologies such as Midjourney, GPT chat, and other artificial intelligence tools are used not only for marketing purposes, but also in the development and promotion of drugs. Artificial intelligence helps to reduce the time from drug development to its introduction to the market, which is becoming a significant advantage for pharmaceutical companies.