Inactive clients: remove from the database or keep?

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Conducting surveys or collecting feedback will help you understand how well you are meeting your audience's expectations and how you can improve your products and services.
Optimizing your customer management strategy shouldn’t be a one-time event: regularly analyze data and conduct thorough market research to stay on top of the latest trends and customer needs, and use the knowledge gained to maximize bulgaria consumer email list personalization of your communications and increase their conversion at every stage of interaction.

If after carrying out all the appropriate measures in your case, some of the clients have not responded, then the question arises of what to do with them.

If you want to save information about such customers for future use, you should create a separate contact group in the CRM and transfer them there. But only if you understand why exactly you are doing this.

If there is no such understanding, then it is reasonable to focus efforts on working with those who can be useful to you, and you to them. And inactive contacts can simply become "ballast", worsening the statistics of the activities carried out.