How the data obtained helps business
It is extremely important to define segmentation criteria correctly .
This:
will help you develop a deeper understanding of your audience;
will create a basis for building personalized communication with clients and preparing offers that, as practice shows, cause a more positive response and bring companies more profit than any mass ones. Moreover, at all stages of the sales funnel;
contributes to faster achievement of set business goals: increase in profit and average check, increase in customer LTV and loyalty to their brand.
CRM systems equipped with powerful analysis and reporting tools are your reliable assistant in creating accurate and informative segments, because they collect and store valuable data about customer preferences, their purchase history, interaction with content and feedback received .
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identify customers with the highest cayman islands consumer email list potential to increase the average bill and enrich the shopping experience;
identify categories of goods or services that are more likely to interest a specific customer from these groups;
identify moments when it is best to interact with customers for the purpose of cross-selling or upselling;
work out relevant touchpoints and corresponding offers for each target audience.
In other words, CRM analysis helps turn a simple set of data into valuable insights, with the help of which you can immediately optimize your strategies for promotion, development, and revenue increase.
Let's look at the most effective up-selling and cross-selling strategies that you can implement with the help of CRM.