We are not going to discuss what a social network is, we are discussing it because there is always this discussion in the debate forums: whether Whatsapp should be on this list or not, etc.
In this case, the discussion is whether it is useful for SEO or not.
The first thing to keep in mind is that although this indian email database business model is not focused on social networks, you have to understand that there are many users who use it as a parameter of trust when making a purchase or contracting a service, which mathematically requires having a minimum quality to give that trust to users who use this system as a method of credibility.
The first social network we want to analyze is Twitter, not so much for its SEO strategy, but rather because it is one of the most used, and therefore it is a medium with which we tend to have more affinity.
SEO on Twitter
Who is its owner?
To know Twitter, we have to talk about Jack Dorsey (Saint Louis - Missouri - November 19, 1976), founder of the social network and considered one of the greatest entrepreneurs on Wall Street.
Dorsey is a young American businessman with a long career, as he is one of the most prominent figures in software development, as well as in the innovation and technology sector in general.
His fortune is estimated, according to Forbes, at 2.2 billion dollars.
As a curious fact, we must mention her love of yoga and the bus as her favorite means of transportation.
Brand data:
In the following images you can see that Twitter itself has a search intent that many other social networks would like.
But there is one piece of data in these results that worries us and that is the volume of searches by "people" who are searching for "where is the login", which is striking because it indicates that they have a serious usability problem.