It's worth remembering: what is the marketing effect really?
Posted: Mon Jan 27, 2025 3:34 am
You can't cheat the lack of strategic assumptions, assume that somehow it will be, start a marketing campaign and achieve a return. You can be lucky or work in an industry that involves easy-to-sell products/services. However, the more difficult the niche, industry we have, the more competitive the space we represent, the harder it gets. Without good consideration of your own group, channels of access, marketing funnel, purchasing processes and the message from competitive advantages to other aspects, we will actually extend this element.
Which means we need to talk for a moment about the definition of the effect. netherlands rcs data Because while the final effect is of course to be sales, if we are just starting marketing, the effect should really be the validation of strategic assumptions. Nothing kills a bad product faster than good marketing. Because it turns out that people enter but do not use it, no one wants it and so on.
One of the first effects we should count on is an answer to the question of whether we are reaching the right people. If someone signs up for our webinar, are they people from the target group or not? These people may not start the purchasing process with us here and now, because these are processes that last for months. However, we need to know whether we are betting on the right horse. Is it really so that all the steam is going into the right whistle? So, returning to this anecdotal example of a webinar, instead of investing 1,000 zlotys in its promotion so that 100 people come, maybe it is worth trying to reach 10,000 people by increasing the budget or doing even more intensive promotional activities, etc.
Which means we need to talk for a moment about the definition of the effect. netherlands rcs data Because while the final effect is of course to be sales, if we are just starting marketing, the effect should really be the validation of strategic assumptions. Nothing kills a bad product faster than good marketing. Because it turns out that people enter but do not use it, no one wants it and so on.
One of the first effects we should count on is an answer to the question of whether we are reaching the right people. If someone signs up for our webinar, are they people from the target group or not? These people may not start the purchasing process with us here and now, because these are processes that last for months. However, we need to know whether we are betting on the right horse. Is it really so that all the steam is going into the right whistle? So, returning to this anecdotal example of a webinar, instead of investing 1,000 zlotys in its promotion so that 100 people come, maybe it is worth trying to reach 10,000 people by increasing the budget or doing even more intensive promotional activities, etc.