The ad buying market is thriving on exchanges.
Posted: Mon Jan 27, 2025 3:41 am
4. Retargeting
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How will the indicators change by December compared to September:
CPI growth to 61%
CPM increase up to 75%
Traffic Quality in Programmatic Advertising. Industry Standards and Practical Examples
Speaker: Andrew Buckman, Managing Director EMEA at OpenX
The quality of services offered by programmatic buying platforms is a huge problem for the industry. Andrew believes that if it is solved, investment in programmatic could increase by 84%. How big is the disaster?
9.1% of online advertising in Europe is due to denmark consumer email list “bad” traffic. In 2015, advertisers worldwide lost $6.3 billion due to bots.
They are supposed to increase the value of advertisers' brands and provide good returns for publishers. The problem is that it is a "lemons" market, where buyers do not have as much information about the quality of the product (traffic) as sellers. So bad products displace good ones, and the market gets worse.
How to monitor traffic quality
1. Define traffic quality criteria
The site must be secure
The traffic must be real
The ad must have views
2. Traffic quality control.
240-4.png
How will the indicators change by December compared to September:
CPI growth to 61%
CPM increase up to 75%
Traffic Quality in Programmatic Advertising. Industry Standards and Practical Examples
Speaker: Andrew Buckman, Managing Director EMEA at OpenX
The quality of services offered by programmatic buying platforms is a huge problem for the industry. Andrew believes that if it is solved, investment in programmatic could increase by 84%. How big is the disaster?
9.1% of online advertising in Europe is due to denmark consumer email list “bad” traffic. In 2015, advertisers worldwide lost $6.3 billion due to bots.
They are supposed to increase the value of advertisers' brands and provide good returns for publishers. The problem is that it is a "lemons" market, where buyers do not have as much information about the quality of the product (traffic) as sellers. So bad products displace good ones, and the market gets worse.
How to monitor traffic quality
1. Define traffic quality criteria
The site must be secure
The traffic must be real
The ad must have views
2. Traffic quality control.