What mistakes can be made, but should not be

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Example of a digest from GeekBrains
The main mistakes that are made in such mailings:

sending regional news to the entire database: if your contact database is not segmented by region, then it is better to refuse sending local news to it;
Ignoring customer requests : If after receiving estonia consumer email list the letter the customer responded to it in the form of some request, such a response should not be ignored under any circumstances.
Useful material on the topic
Content strategy for complex B2B products: how to create to sell
Loyalty and rewards
This mechanic is used to reward and retain loyal customers.

Its most popular varieties are:

loyalty program

Offering the client to participate in a loyalty program with bonuses and discounts for repeat purchases.

referral bonuses

Rewarding customers for bringing new customers to you.

annual gifts

Involves congratulating on the anniversary of cooperation and providing a gift to loyal customers. Do not confuse this method with congratulating on a birthday.

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Example of gratitude for subscription from lamoda