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It is important to make communication as personalized as possible. With proper targeting and segmentation of clients, you can get 3 times higher income than with mass mailings.



Let's consider launching email marketing within a company using case studies as an example
Email marketing is often not about "starting finland consumer email list from scratch". Many companies have tried to work with this tool in one way or another, collecting contacts in a single database, sending letters. If you correspond with clients, the database will grow, constantly being replenished. Thus, you already have contacts that you can work with. The main problems at this stage:

Segments are not allocated, which complicates targeted work with users. It is necessary to segment the base manually.
There is no systematic work - clients periodically receive mass mailings that go unnoticed.
We encountered such a story when working with a hardware manufacturer . Our main task was to reactivate the database and start working with it.
At the start, we identified one segment, which included clients who had not made repeat purchases for a long time. Such contacts are definitely warmer than newly attracted ones.
What is the work algorithm in this case.