How to Move Ahead in the Age of Growing Media Inflation

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Example: in-game advertising can become an experimental advertising platform. If, of course, your target audience includes game lovers.

Third, follow the funnel. Use research to reach your target audience with content that is relevant to where they are in the sales funnel.

Useful material:

How can consumer data help your ads reach the germany consumer email list right people at the right time? Let's take a closer look.

Awareness or Top of Funnel
TV advertising still resonates with most viewers, and social media advertising is suitable for reaching Generation Z.

With a quarter of teens watching content primarily using social media for search, it's likely that Generation Alpha will have similar search preferences in the future.

A survey on popular ways to discover new brands and products showed the following results (% of consumers in each generation):

Generation Z: 32% - social media advertising, 28% - TV advertising, 28% - search engines.

Millennials: 33% - search engines, 30% - social media advertising, 30% - TV advertising.