Instead, try to find keywords that are easier to find, have relevance, volume, and lower competition.
For example, if you're a travel agency, you're not going to appear on the first page for "Universal Studios Vacations" right off the bat. There's too much competition for the term, and Universal itself will dominate the SERP.
However, if you search for something more specific, such as "transportation saudi arabia rich man contact number whatsapp number to Universal Studios" or "tips for Universal Studios," you might have more success.
You can use an SEO tool like Rank Tracker's [Keyword Finder] (/keyword-finder/) to find viable long-tail keywords like those. There's also a free Google Keyword Planner available to anyone with a Google account.
It's also a good idea to check out the SERPs for yourself. You can find more terms and ideas by checking out Google's autocomplete options in the search bar or by checking out the "People also ask" section.
Ensure fast loading times
If your site isn't fast, most visitors won't even see your home page. The average user doesn't want to sit and wait for pages to load. You have a window of about four seconds before the user gets frustrated and leaves.
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Ensure fast loading times( Image source )_
And it's not just users who are obsessed with speed. Google also takes it into account when assigning rankings.
Google wants to make sure that the sites it recommends meet users' needs. If users want speed, Google wants speed too. If you don't offer a positive user experience Google will put you at the back of the line and recommend competing sites that load instantly.
To ensure your website loads quickly, be sure to optimize images by compressing files, minifying CSS and JavaScript files, reducing HTTP requests, minimizing internal scripts, and avoiding redirects when possible.
Generate links
Link building is one of the most vital pieces of the SEO puzzle , but it's also one of the most difficult.
Internal linking is the easy part. Just look at your content and find opportunities to link to various pages. Not only does this help Google index your pages, but it also helps keep users on your site for longer.
Generate links( Image source )_
External links is where things get tricky. If you want to rank, Google expects you to have a number of high-quality backlinks from trusted external websites relevant to your industry.
This can be achieved through guest posting . Research and identify the sites that offer the best link opportunities. Then, launch an outreach campaign to submit articles to those sites that you will write at no cost.
These articles should contain a link back to your page. To track the backlinks you are acquiring, you can use Ranktracker's backlink monitor tool to see who is linking to your site.
Meet Ranktracker
The all-in-one platform for effective SEO
Behind every successful business is a solid SEO campaign. But with countless optimization tools and techniques out there to choose from, it can be difficult to know where to start. Well, fear no more, because I have just what you need. Introducing the all-in-one Ranktracker platform for effective SEO.
We have finally opened registration to Ranktracker completely free of charge!
Create a free account
Or log in with your credentials
It's important to make sure you're reaching out to quality sites and the right contacts if you want to be an effective guest advertiser. We recommend using the email finder tool to gather contact information and make it easy to get in touch.
Optimize the back-end
A common mistake among SEO beginners is that all optimization happens on the front end of their website.
There is a lot of back-end optimization that needs to happen if you want to get noticed by Google and climb the SERP listings.
First, optimize your meta title and meta description with keywords. You'll also need to optimize your images , including title tags and alt descriptions. Your URL is another great opportunity to include your desired search term.
Conclusion
As a business owner, you don't have to be an SEO expert. But you should be familiar with the basics of SEO, even if you plan to hire third-party help to do the job.
Conducting keyword research, making sure your site loads in under four seconds, building links, and optimizing the back-end of your pages will put you on the right track. However, at some point you should consider hiring an SEO professional with years of experience. This professional can conduct regular site and content audits and adjust your strategy based on how Google's algorithm is evolving.