Case "University Clinic"

[sumaiyakhatun26]

Let me share a short case study regarding our University Clinic project.



Our goal was to increase sales and raise awareness of the University Clinic brand. It is worth noting that medical institutions have their own special task: people, as a rule, do not look for clinics until they have a direct need. Therefore, our main focus was on attracting new customers looking for medical services.

Since we had a limited location and offered services only in one facility on Zhytomyrska, south korea rcs data we decided to spend our budget carefully. We developed and ran social media campaigns focusing on ENT and dental services.

We saw some results, but we weren't entirely satisfied with their quality. Some requests weren't closing, and we understood that the specifics of demand in this industry made advertising less effective. Many people were simply looking for information, but weren't ready to immediately apply for services.

So, we decided to change our approach and focus on increasing brand awareness and posting useful content on platforms like Instagram, Facebook, and even TikTok. We focused on creating interesting and useful medical content, and even used provocative elements from time to time to increase organic volume.