Why open a pop-up store or temporary establishment?
Posted: Sun Dec 22, 2024 8:28 am
The pop-up store concept is not just a passing trend, but a real opportunity for independent entrepreneurs to make the leap into physical retail. It is a way for any retailer who already has an online store to test the market and its products, to get people talking about their brand, to meet customers and to create an innovative brand experience for a short period of time.
Events and pop-up shops can help you expand your regular customer base with exciting offers and experiences that aren’t available online.
Lightspeed has partnered with several brands many times, offering them the opportunity to open their pop-up store. Notably with Kanye West , Glamour and the Jogha brand .
Want to give your online store a chance to go behind the scenes and see how your brand would look in a physical store?
With shoppers ready to return to the streets after months of health taiwan contact number restrictions, discover 10 tips for a successful pop-up opening and 4 elements of your checkout system to consider before opening your pop-up store.
Keep Selling Despite Obstacles with Lightspeed eCom
Unlock a new revenue stream that feeds 24/7. Manage inventory, shipping, marketing, and reporting from a single platform in a growing online marketplace.
Learn more
In many cities, retail rents are lower than they’ve been in years. In New York, even the most upscale retail neighborhoods have a higher-than-usual number of vacant retail spaces, opening those storefronts to new tenants with lower leases.
These facts serve to underscore one thing: there has never been a better time to consider setting up a pop-up shop, event, sidewalk sale, or any other type of temporary location.
Pop-up shops, sidewalk sales and booths at events have several advantages:
Scout out new permanent locations. Events and pop-up shops give you the opportunity to see how customers behave in new areas. Pop-up shops, in particular, can help you gauge how busy a location is before committing to a longer lease.
Introduce your brand to new customers. A street sale, an eye-catching installation at an event, or an eye-catching pop-up shop are all opportunities to introduce your products and brand to customers who don’t already know you.
Take advantage of high-traffic locations with lower lease costs. Your expansion plans may not include a new permanent location in a prestigious, high-traffic, but high-priced location, but they could include a temporary location there that you use to funnel customers to your permanent locations. You could use this tactic when opening a store in a new city—use a pop-up shop or event structure to funnel customers from one area to another.
Should I open a pop-up shop or sell at an event?
Pop-up shops represent a larger financial investment than events and sidewalk sales because of leases. They can also last longer and, as a result, have a greater impact. Beyond the obvious, however, pop-ups, sales, and events have different goals for customers.
Events and pop-up shops can help you expand your regular customer base with exciting offers and experiences that aren’t available online.
Lightspeed has partnered with several brands many times, offering them the opportunity to open their pop-up store. Notably with Kanye West , Glamour and the Jogha brand .
Want to give your online store a chance to go behind the scenes and see how your brand would look in a physical store?
With shoppers ready to return to the streets after months of health taiwan contact number restrictions, discover 10 tips for a successful pop-up opening and 4 elements of your checkout system to consider before opening your pop-up store.
Keep Selling Despite Obstacles with Lightspeed eCom
Unlock a new revenue stream that feeds 24/7. Manage inventory, shipping, marketing, and reporting from a single platform in a growing online marketplace.
Learn more
In many cities, retail rents are lower than they’ve been in years. In New York, even the most upscale retail neighborhoods have a higher-than-usual number of vacant retail spaces, opening those storefronts to new tenants with lower leases.
These facts serve to underscore one thing: there has never been a better time to consider setting up a pop-up shop, event, sidewalk sale, or any other type of temporary location.
Pop-up shops, sidewalk sales and booths at events have several advantages:
Scout out new permanent locations. Events and pop-up shops give you the opportunity to see how customers behave in new areas. Pop-up shops, in particular, can help you gauge how busy a location is before committing to a longer lease.
Introduce your brand to new customers. A street sale, an eye-catching installation at an event, or an eye-catching pop-up shop are all opportunities to introduce your products and brand to customers who don’t already know you.
Take advantage of high-traffic locations with lower lease costs. Your expansion plans may not include a new permanent location in a prestigious, high-traffic, but high-priced location, but they could include a temporary location there that you use to funnel customers to your permanent locations. You could use this tactic when opening a store in a new city—use a pop-up shop or event structure to funnel customers from one area to another.
Should I open a pop-up shop or sell at an event?
Pop-up shops represent a larger financial investment than events and sidewalk sales because of leases. They can also last longer and, as a result, have a greater impact. Beyond the obvious, however, pop-ups, sales, and events have different goals for customers.