Minimum audience for campaigns

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APP Engagement

When creating a Google Ads campaign and selecting the APP type to create this campaign, you must select APP Engagement. This is because the first subtype is app installs, and for audiences who already have a mobile app, we use the next subtype of campaign, APP Engagement.


Minimum audiences for advertising campaigns play an important role in running successful campaigns. Here are some key points:

CMM (Custom Audiences from Cookies): The minimum number of cookies to create turkey rcs data a custom audience in CMM must be 100. This means that you need to have at least 100 unique visitors to create an audience.
Search: For search campaigns, the minimum number of active accounts must be 1,000. Additionally, for mobile apps, you also need to have at least 250,000 app installs.
Minimum audiences are important because they determine whether your campaign will be effective. If your audience is too small, impressions and clicks may be very limited, and your campaign may not have a tangible impact. Therefore, it is important to adequately assess the amount of traffic on your site and the possibilities for expanding your audience before diving into segmentation and trying to create very small audiences at the beginning of your campaign. Gradually, as the amount of data and audience grows, you will be able to use a variety of remarketing and segmentation strategies more effectively.